As the calendar year winds to a close, I decided to take some time to think back over the last two academic semesters this year. This has been busy year, both in and outside the classroom.
I have always approached teaching in the Music Business program with the thought that Academia needs the Industry, as much as the Industry needs Academia. Educated graduates benefits everyone. So from day one, I’ve always looked beyond the textbook, choosing to incorporate guest speakers from the music and entertainment industry into the curriculum of every course I teach. In addition, I make it a personal practice to remain engaged in the industry, through organizational memberships, presentations at industry conferences, and attending industry events to maintain business relationships, and to continue learning and remaining current with what’s going on in the music business today. I do all that so that I’m always able to present my students not just with the knowledge of industry terms, definitions, and the basics of working in the business; which are all very important. But also in an effort to help them to be ready to walk across the commencement stage, right onto the stage of life; the real life of working, growing, and succeeding in their chosen field.
Bringing industry executives in to speak is always a real treat, as students have the opportunity to hear from Song Pluggers, Publishing Administrators, Booking Agents, Artist Managers, Entertainment Publicists, and Tour Managers.
We traveled down to Nashville for some industry showcases:
And again to Nashville to visit top Talent Agencies:
I also encourage my students to volunteer at various music conferences and attend networking events:
I’ll admit that my approach to teaching does require more of my energy, more creativity, and more out-of-the-classroom time, as I work to make every event tie-in to what we’re learning, and how to apply it to real world working. But it’s worth it as I watch some students listen more intently when they meet people who are doing what they want to do when they graduate. And pushing students out of their comfort zones, getting them to do some things they don’t want to do, or they didn’t think they could complete successfully. And then seeing the results of them making a connection, and getting that internship or job. Or getting email from former students who talk about how they didn’t realize just how much they were learning in class, until they had to apply that knowledge at work.
An industry friend shared this graphic with a group of my students at a Tour Management Workshop.* I kept it because it applies to so much more; to life itself. It was a reminder to them that success (the iceberg) required a lot of sacrifice to achieve. Sometimes people only see what’s above the surface (the success), but they don’t take note of all of the hard work, persistence, discipline, rejection, courage, risks and other things required to achieve it. But that’s also why it’s important for people to surrounded themselves with good habits, passion, honesty, and dedication to maintain that success.
Education is important. But where education meets real life makes it even more worthwhile. Helps me to enjoy what I do even more. I can’t wait to get another year started!
- Success graphic provided by Eric Kilby, Director of Touring for Compassion Productions