Learn by listening and by doing

Learn by listening and by doing

With my spring semester in the rearview mirror, and the fall semester up ahead, I’m trying to take advantage of this time of year — the summer months — to catch up on and even get ahead on my work with a few things at Gloria Green Entertainment.

I don’t keep my company going each year because I have nothing better to do when I’m not in the classroom. I keep Gloria Green Entertainment going because there’s nothing I like better than continuing to work in the entertainment industry. I think remaining engaged with what’s going on in the music industry makes me a better Professor of Music Business in Academia. And continuing to work directly with clients at my company helps to make me a better entertainment executive on behalf of those clients. 

I don’t think anyone can ever reach a point in their life, in any field of study or career, where there’s not room to learn more.  And in this every changing entertainment environment, with new laws, new players in the biz, and new technology, there’s always opportunities to learn how to do something better, more efficiently, more financially beneficial, and more successful for you, your client; and in my case, even my students.

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 That’s why I’ve spent a week in May for the past four years at the Music Biz conference in Nashville. It’s a chance for me to add to my educational repertoire, gathering new information about how the general public consumes, purchases, shares, and engage with entertainment. And also hear about the latest technology impacting how the industry creates, distributes, markets, and promotes artists. As an Educator, it’s also an opportunity for me and my colleagues to share with the industry what we’re doing from a teaching prospective. Which is why I’ve made it a point to try to not just attend, but speak at this conference for the past few years, and hope to continue being involved.

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Music Business education and the Music Business industry have to work in partnership with each other to survive. It’s like I often tell people who work in the industry and ask me what I do. I tell them “I teach your future employees.” That is a true statement that not many people think about. It’s easy to just think that college is for learning, and the job is for doing. But if employers want good employees who have some idea about what they’re doing; know something already about the industry; and maybe specifically know about their company — then it makes the transition smoother for that graduate to become the employee they can’t do without.

So the industry needs to have a vested interest in what’s going on in the various music business programs at universities around the country. And music business educators must be willing to invest time in continuing education by attending industry conferences, watching webinars, reading trade publications, and seeking other opportunities to stay connected.

Learning by listening and learning by doing are equally important in my book! And doing both is something that I owe to my clients, my students, and myself.

 

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What’s College for Anyway

One of the more frequently asked questions my students hit me with on the first day of school: Professor Green, How many absences can we have?

classroomWhat do you mean “how many can you have?”

Absences aren’t a given for the number of days you can plan to miss each semester. Having an excused absence is reserved for those family and health emergencies. And if it’s not excused, you probably shouldn’t be missing. But that’s not what many college students think. Their desire to know the attendance policy on the first day of class is so they can plan the number of days they can miss over the next 12 weeks of school.

I haven’t had a semester yet since when there hasn’t been at least one camping trip, cruise, or family vacation that some student didn’t knowingly plan at the start of school year; or on the backend of the fall or spring breaks; and even sometimes during finals week; trips that take the student out of class during the regular school schedule. Outings they either try to get excused or want you to change your schedule to accommodate theirs, and try to take the exams early, or turn in assignments late.

“My family planned this cruise six months ago,” I’ve heard. My response is, “the school calendar’s been posted online for over 18 months. Did no one think to look at when classes started?” Of course, not because they just assume all of their professors will be okay with it.

Then there are the tardies. Not the barley slip in before the door is closed or right after the roll is called type of tardies. But the walk in 10-15 minutes late regular routine of some students. That is mind boggling; especially when it’s not an early morning class. Since I teach mostly upperclassmen, I’ve often reminded them that they needed to start treating school just as they would a “real” job — people get fired from jobs for being habitually late, I tell them. I’m as sure that they all hear me as I am certain that I’m not the first person to tell them that.

I have several students who happen to have me for both a morning and an afternoon class on the same day. One day one showed up for the afternoon class, having missed the morning one. When I asked why they weren’t in the morning class, laughter was what I got; then a little honesty. That honesty was in the form of “I don’t even have an excuse.” That was the answer.

booksI was a commuting college student all four years of school, and lived about 18 miles from the campus. I had to get up early, even for a mid-morning class, because finding a parking space that wasn’t a half of mile from the building where my classes were, was challenging for anyone showing up after 9 a.m., and the school shuttle services weren’t always reliable, especially if you happen to show up seconds after the bus pulled off, and didn’t have the 15 minutes to wait for the next one.  I showed up early, hung out at the library, the student union, and sometimes in my car — with no electronic devices to entertain me, and then walked across campus to get to my class on time.

I don’t see the same “do what you can to get to class on time” commitment or attitude coming from many of my current students.  It’s usually the same two of three people who come in late, always with the “I couldn’t find a parking space,” excuse. Truthfully, there are plenty of parking spaces on the campus; they’re just not all located close to the building. Arriving early on campus would help to guarantee a better spot.

When I was in college, tuition wasn’t anywhere near the amount it has grown to now. Students are graduating with enormous amounts of student loan debt. And I guess that’s why it’s baffling to me to watch as some of them do what they can to not show up, not engage when they do show up, or talk or play on their devices in class, instead of listening to what’s being taught. The thought of me paying thousands of dollars per semester without trying to get my full money’s worth, is a foreign idea to me.

Last month, a friend of mine teaching at another university commented online that he was irritated that when he showed a video in clas,s that tied into what the students were learning, one student asked if material from the video was going to be on the midterm. When he said no, and explained why he was showing it, several students packed up and slipped out of class once the lights went down. Others, he said were on their smartphones and their laptops, and still others decided it was nap time. It was obvious that he was frustrated at the thought that there are students who only want to hear what they have to remember for an exam, and not actually learn about the business they plan to graduate in and try to find a job.

I knew exactly how he felt. Not only had I heard of that happening to other faculty members at my own school, but it used to happen to me. That was until I changed the syllabus to reflect that anything discussed, shown, or read in the class, and as assignments, including any guest speakers, videos, or articles, are all subject to being a part of the midterm or final exam. Because, as I explain to the students, I don’t give busy work. I have assignments that are designed to help them process and apply what they’ve been learning, and to give them a fuller understanding of the business. I no longer tell students what will and won’t be on exams, until we do a review for that exam.

But no one should have to trick students into learning; or even wanting to learn!

What’s college for anyway?

I paid for my own tuition. Maybe that’s why I took getting up and being there seriously. I paid for my own gas to drive the car I was blessed to have been able to use, passed down from my oldest sister. I worked a part-time job from high school through my first few years post-college (yes, working both a full-time and a part-time jobs during a period).

College for me meant learning something in a field I had an interest, and then graduating and getting a job in that field. I was an average student, taking over two years of undergraduate time before I started understanding just how to study. But I learned, and I did, and I graduated. And I got a job. Returning for Graduate School was so that I could go into another direction that I’d become even more passionate about. And again, having to pay for my own education, while working, meant taking it seriously enough to at least show up.

Now, I will be the first to say that college isn’t for everyone; and especially not a 4-year degree program! But if you’re going to bother to apply, accept, pay, and attend school, why wouldn’t you want to do all that you could to succeed?

Show up. Be on time. Read the material. Ask questions. Complete the assignments. Do your part to learn!

One time my mother told me, to paraphrase, “You’re not doing me any favors by going to college.” Her point was that whether I was successful in college or in life, that was on me.  And she was right. She’d already done her part of getting me past the finish line of high school, and encouraging and preparing me for college. What road I took from that point was my responsibility.

But there are times I seriously think that many students feel that they’re doing us, their professors and administrators, a favor being at the school; coming to class! And sadly, for many of them, they will have a difficult time finding a job. Or being able to keep one if they get hired.

Where Education Meets Real Life!

As the calendar year winds to a close, I decided to take some time to think back over the last two academic semesters this year. This has been busy year, both in and outside the classroom.

I have always approached teaching in the Music Business program with the thought that Academia needs the Industry, as much as the Industry needs Academia. Educated graduates benefits everyone. So from day one, I’ve always looked beyond the textbook, choosing to incorporate guest speakers from the music and entertainment industry into the curriculum of every course I teach. In addition, I make it a personal practice to remain engaged in the industry, through organizational memberships, presentations at industry conferences, and attending industry events to maintain business relationships, and to continue learning and remaining current with what’s going on in the music business today. I do all that so that I’m always able to present my students not just with the knowledge of industry terms, definitions, and the basics of working in the business; which are all very important. But also in an effort to help them to be ready to walk across the commencement stage, right onto the stage of life; the real life of working, growing, and succeeding in their chosen field.

Bringing industry executives in to speak is always a real treat, as students have the opportunity to hear from Song Pluggers, Publishing Administrators, Booking Agents, Artist Managers, Entertainment Publicists, and Tour Managers.

We traveled down to Nashville for some industry showcases:

And again to Nashville to visit top Talent Agencies:

 

 

I also encourage my students to volunteer at various music conferences and attend networking events:

I’ll admit that my approach to teaching does require more of my energy, more creativity, and more out-of-the-classroom time, as I work to make every event tie-in to what we’re learning, and how to apply it to real world working. But it’s worth it as I watch some students listen more intently when they meet people who are doing what they want to do when they graduate. And pushing students out of their comfort zones, getting them to do some things they don’t want to do, or they didn’t think they could complete successfully. And then seeing the results of them making a connection, and getting that internship or job. Or getting email from former students who talk about how they didn’t realize just how much they were learning in class, until they had to apply that knowledge at work.

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An industry friend shared this graphic with a group of my students at a Tour Management Workshop.* I kept it because it applies to so much more; to life itself. It was a reminder to them that success (the iceberg) required a lot of sacrifice to achieve. Sometimes people only see what’s above the surface (the success), but they don’t take note of all of the hard work, persistence, discipline, rejection, courage, risks and other things required to achieve it. But that’s also why it’s important for people to surrounded themselves with good habits, passion, honesty, and dedication to maintain that success.

Education is important. But where education meets real life makes it even more worthwhile. Helps me to enjoy what I do even more. I can’t wait to get another year started!

 

  • Success graphic provided by Eric Kilby, Director of Touring for Compassion Productions