Torrez Marketing & Productions

So 2018 is here! You’ve made more personal new year’s resolutions, and now you’re re-evaluating your professional goals; reassessing which ones you reached last year, and what changes you want to make for this year.

If one of those goals include starting your own business, expanding the company you already have, creating a secondary revenue stream, or turning that hobby into a source of income, then one of the things you’ll want to be sure not to overlook is your Marketing plan.

I often tell my music business students that it doesn’t matter how talented they are, how well they can sing, or how many songs they’ve written. If they don’t know how to promote and market themselves, then they won’t be able to sell their music, increase their fanbase, and grow their business. The same principle applies for entrepreneurs and small business owners.

Let me introduce you to Gabe and Danielle Torrez and their company Torrez Marketing & Productions (TMP). Gabe and Danielle are storytellers from Nashville, TN. Driven by a desire to make your brand shine, TMP specializes in creating shareable content that your followers, friends and business contacts will want to watch and repost.

IMG_8027

Prior to creating TMP, Gabe Torrez worked on the creative team at Bethel World Outreach Church bringing messages to life through video and visuals. Danielle (Kimmey) Torrez formerly worked as Director of Marketing for eOne’s Worship division, and is best known for being one-third of the singing group Out of Eden.

Together, Gabe and Danielle take their shared industry knowledge and utilize it to create fascinating business branding videos, music videos, wedding videos, and much more.

fullsizeoutput_1379

To contact TMP for more information and pricing packages, email Gabe Torrez at torreztmp@gmail.com or call 615.500.0596. Samples of their work can be found on Youtube at Torrez Marketing & Production.

Advertisements

Why Creating a Life Plan is Important

I just completed a 12-month long Faculty Fellows program at the university where I teach. In addition to attending several workshops geared towards faculty development, and creating a Teaching Philosophy Statement (TPS), I was also charged with putting together a Faculty Development Plan (FDP). I found it to be very beneficial, not only to my career, but to my personal development as well.

As timing would have it, I was working on the completion of my FDP around the same time as I happen to be meeting with a couple of former students seeking career advice, and some potential clients to discuss the possibility of working together. I talked to all of them about the importance of first knowing where it is they wanted to go, so that they could develop a plan on how to get there. In the Artist Management class I teach, I often refer to this with my students as having a map that outlines the pathway to their plan. My analogy would typical begin with me giving them a destination — we’re all going to Montana — and then asking them how do we get to Montana (without booking a flight)? I then would tell them that simply jumping into the car and hitting the highway was not the answer. Because if they left Nashville, TN heading East, they would never reach their destination of Montana. And even if they headed west, they would still need to know which roads to take, how far away was the destination, the actual directions for ending up in the right place in Montana, and then have a plan for how they would fund their trip (i.e. gas, overnight hotel stays, etc.).

A student who graduates without any indication of what they want to do makes it difficult for someone trying to help them land a job interview, or pass their resume on to the right company. Likewise, someone launching a company, ministry, or other service, needs to have an idea of what is is they want to do; who it is they want to reach; and how they plan to reach them? Otherwise, they may end up wading through the swamps of the Carolina Lowcountry instead of climbing snow peaked mountains of Colorado!

So a few things occurred to me as I put the finishing touches on the first draft of my faculty development plan. The first was how difficult it was to outline what I wanted to do, when I wasn’t 100 percent certain about how I ended up doing what I was already doing. Trying to outline what my faculty plan was for the next year needed to take into consideration what my overall plan was for my career as a Professor. I had not consciously thought about where it was I wanted to be, or what exactly I wanted to be doing one, five, and even 10 years from now — other than teaching. But what did that mean? And what did it look like? And how was I planning to accomplish that? Those were the questions I needed to ask myself and dig deeper for the answers. Of course, some aspects of my plan are out of my control. There are certain things the position demands of me to continue moving forward in my career — research, creative activity, community involvement — among others. But the specifics of those things are in part, up to me. I just have to figure out what they are and how I am going to accomplish them.

Setting Goals. Outlining Strategies. Determining action steps. That’s what I teach.

Oftentimes, my students tell me they’re in the Music Business program because they love music and their parents said they had to go to college. Their biggest goal, as far as they’re concerned, is graduating and finding a job. Many of them haven’t a clue as to what or where; as long as they satisfy their parents with a degree, and satisfy their debt by finding a job. But I quickly remind them that without a plan outlining the bigger picture of what they want, they may end up getting only what is within their reach — a degree in one hand, and “just a job” in the other. Without goals to work towards, and strategies to work on, they could end up at ANY job but not at THE job that they expressed a passion for and interest in getting. Indeed many of them are still working the same retail, fast food, part-time jobs that they had in college, one, two, and even three years since graduating from college.

But career planning isn’t just for college students preparing for post-graduation life. Creating a life plan should be important to everyone.

There’s something to be said about writing out your goals. But once those goals are in writing, outlining specific strategies on how to accomplish them will help put action to them. Goals with strategies are just dreams of thing you want, without the commitment of saying exactly how you intended to get them. And for those strategies to be realized, then you have to also DO something. You can’t just say where you want to go and write out of plan on how you want to get there. At some point, you have to get in the car, gas it up, and start driving. The map will tell you where you need to go. But you have to GO!

So that’s where I am. Taking the advice I give my own clients and students. As I put the final touches on the final version of my one-year FDP, I am outlining all of the specific action steps I need to take to accomplish the strategies I’ve written out that are designed to help me achieve the goals that formulated my overall plan.

Where is it you want go? Have you thought about how you’re going to get there? What are you doing to put those thoughts in to action steps to meet your goals?

Do you have a Life Plan?

A Vision for the Future

“And the Lord answered me, and said, Write the vision, and make it plain upon tables, that he may run that readeth it.” Habakkuk 2:2

Sunday night, I spent the evening with a group of creative and energetic ladies working on a fun project — creating a Vision Board. We all work in various ares of the entertainment industry and are members of a wonderful organization: National Association of Black Female Executives in Music & Entertainment (NABFEME). Being the beginning of another new year, it was the perfect opportunity to do a project like this. So we grabbed stacks of magazines, scissors, glue sticks, and got started.

IMG_1031 IMG_1032

A Vision Board is simply a visual representation, put down on a board, of someone’s Goals, Dreams, Aspirations; I guess you could even say their Resolutions. What is it that you want to accomplish — to travel, read more, pursue something you’re passionate about, start a business — in a given time period; a year, five years; or any given point in the future.  But when one of the ladies asked if anyone had a Wedding book, I could hear snickering, until I and a couple of others said, “Why not?” If a vision board is suppose to represent your goals, and one of your dreams includes getting married, then truly — Why Not include that!? That’s the cool thing about laying out a plan. If it’s going to be real; something you’re working towards; something attainable — then it must also be honest. It must represent who you are and what you want. It’s your vision for yourself; not someone else’s.

It’s been a really long time since I actually put together a “Board.” I prefer journaling my thoughts, and keeping goal-setting, and my deep dreams to myself. Maybe it’s because I don’t want to think about how someone else might perceive my vision; or to hear the snickering about something they may find surprising on my list. That doesn’t mean I won’t put it down; or at least in the security of one of my many journals. By participating in this exercise with fellow strong, confident, creative women, it opened the door for me to be able to speak more openly about those key words of promise and finding pictures of concrete examples of the very things I have every intention of working towards and accomplishing for my life. I also got to meet and make new friends, network with future associates, and have fun sharing my vision with other visionaries.

IMG_1036 IMG_1037

If you have never done a vision board before, try it. Go ahead and cut out those words, phrases and photos from magazines and newspapers. Write those thoughts and inspirational and motivational sayings down. Stop by Michael’s and pick up a board to display them — full view for you to see and be reminded of daily. And then go for it! It’s your life. It’s your future. It’s YOUR Vision!

 

“Where there is no vision, the people perish: but he that keepeth the law, happy is he.” Proverbs 29:18